How does an EIA differ from a traditional fixed annuity?

An EIA (Equity Indexed Annuity), like all fixed annuities, has a guaranteed ("fixed") minimum interest rate, which does not change over the life of the policy. Besides the minimum interest rate, an EIA also has the potential for additional increases in value by linking to one or two market indexes.

EIAs are an important wealth management tool because of their unique benefits and broad appeal. EIAs combine:

• The opportunity to share in potential market index gains, with
• The safety and guarantees of fixed products.

Looking at the steady growth of the EIA product category, it's clear that American consumers like their combination of guaranteed safety plus upside potential.